What experience, aspiration, lifestyle are you offering?

In an article 'Special Isn’t What You Think' David Clarke, PwC’s global chief experience officer, suggests 4 ways to assess your business to see if you really are special in what you're offering.

1) Your friends and family have workplace envy. 
2) You’re spending less on media.
3) People love to work for you — like, really love it.
4) You’re not a want anymore, you’re a must-have — a new need.

I recommend taking a closer look at these by reading the full article.

Another way you assess your standing, which the article hints at is, what experience, aspiration, lifestyle are you offering your customers/clients?

Who will you become?

What will you do next?

Be remarkable.
Ian