I've always loved the Kevin Roberts insight that ROI is not about Return On Investment, rather Return on Involvement.
His book 'Lovemarks' has been on my top 21 recommended reading list for sometime.
We can all be a 'lovemark'.
A key to being a 'lovemark' in my view is our awareness of Return On Involvement and also the Risks Of Non Involvement (RONI).
What does Return On Involvement mean for you?
What does Risks Of Non Involvement mean for you?
Become the wise leader you want to be.